16 Jun 2017
There are 12 Strategies for Sales Hyper Growth to employ for your organisation (just like there are 7 Business Leadership Styles, 12 Business Hyper Growth principles and 12 Cultural Growth qualities).
The ninth being “Build Brand and Market power with high return on invested capital in mind”. Investing marketing dollars with real tangible or intangible return is a key element for Sales Hyper Growth. Having a predetermined plan and marketing strategy will ensure the best utilisation of your marketing budget.
To ensure Brand and Market power development and cultivation your business must ensure its strategy is considered to be either a cost leader or differentiation leader (unique in the market place). This will assist with higher returns on invested capital with your marketing spend and budget. Which then leads to Sales Hyper Growth.
Having a marketing plan within your overall business plan will accelerate your knowledge and awareness of your clients and market. This will shrink down the time for the sales cycle due to forethought, innovative and creative thinking to be utilised, recognise your SWOT for your business internally and externally, understand who are your key players within (your staff) and externally your future clientele and customers.
All of this increases your sales cycle to step into Sales hyper growth. In effect your two key resources time and money will now be harnessed and harvested well due to the prior planning and strategizing. Thus higher returns on invested capital is now virtually guaranteed.
Brand and Market power so key in a global age that a proportion of strategic management must be allocated to its development even if you’re a local business. This new era is here to stay and stepping into your Entrepreneurial cloak-role will keep you ahead of the curve for the dynamic market of capitalism at is core is one of continuous improvement.