1 Nov 2017
There are 12 Marketing Strategies for Business Hyper Growth to employ for your organisation (just like there are 7 Business Leadership Styles, 12 Business Hyper Growth principles, 12 Cultural Growth qualities and 12 Strategies for Sales Hyper Growth).
The first being, know what Marketing philosophy you’re consciously (or unconsciously) utilising NOW! Fundamentally the five philosophies are Production Based Strategy, Product Based Strategy, Marketing Based Strategy, Selling Based Strategy and Societal Based Strategy.
Each work and each have their own nuances, subtleties for different business’s and markets! First, know what the philosophies-strategies your employing and then assess is this appropriate for your current and future markets.
Your particular business, market and industry will have a natural affinity and strategy for past, present and future success. You can blend each philosophy and strategy, however initially its best to have a focus on 2 or maximum of 3 of the best strategies going forward. To ensure quick and effective core competency immediately.
Due to the nature of the “Digital-Tech Global Age” of it being quick assimilation for a once a good idea or strategy is grounded with continual success. This will force upon you the Leader to evaluate, adapt and evolve and a reasonable rate.
Synthesis is the name of the game or what we call as one the Unique Entrepreneurial Leadership styles to develop (“The Alchemist”). That is to take past, present and future elements to come up with your own unique blend of Marketing Plan and Philosophy.
One client who grew her revenue from $ 0- to $ 500,000 in 2.5 years utilized a unique strategy of very strong personal brand image with excellent creative application for her industry and quickly created a niche! This a mix of “Product Based, Marketing Based and Societal Based” marketing philosophy.
Choose wisely, implement and execute well and “Success Continuum” will be yours to enjoy!