30 Nov 2017
Synthesise for the Future, Now!
There are 12 Marketing Strategies for Business Hyper Growth to employ for your organisation (just like there are 7 Business Leadership Styles, 12 Business Hyper Growth principles, 12 Cultural Growth qualities and 12 Strategies for Sales Hyper Growth).
The fifth being synthesis for the Future, Now. Past, current and future markets can be utilised very easily for new product and service development. Once you have established your emergent and or divergent strategy from the feedback from the market for your particular market.
Now is the time to utilise your 7th and highest Entrepreneurial leadership style that being “The Alchemist”, or to synthesise. This natural creative process can be very enjoyable and illuminating for accessing what the market is looking for both Consciously, Subconsciously and Unconsciously.
This will put you in front of the curve for your current and future markets. Accessing and implementing this through your business will also have a very important leap in “Culture Evolution”.
That is, innovation will part of your core culture! Which is an added unexpected benefit. As your business-organisation is multi layered you will see overlaps of elements or essences forming to bring new and great change that can be utilised both internally in thinking and philosophies but also externally with relating to your clientele.
The synthesise process would have already been experienced when you were creating your business or putting together new strategies a few years ago. Now, it will be more conscious and self-market aware. Thus accelerating your growth even further. The more conscious your skills, abilities, gifts, talents and expertise the faster you will progress. And it will be more natural!
What does synthesise look like, it can be as simple as adding a new flavour to your product that has worked well in other markets? Looking across industries (looking at different forests not just your own) and seeing new ideas, innovation and strategies that your own industry hasn’t even thought of as yet. A good example is the music industry with the introduction of downloading content vs cd’s.
Apple was not in the music industry and now is a major player, they simply applied their strategic advantage to a new industry, synthesised new applications and marketed very well.
Be the 7th Entrepreneurial Leadership style “The Alchemist” and synthesise in your marketing strategy for business hyper growth!