Success Continuum

4 Dec 2017

“Constancy and Guerrilla Marketing”

There are 12 Marketing Strategies for Business Hyper Growth to employ for your organisation (just like there are 7 Business Leadership Styles, 12 Business Hyper Growth principles, 12 Cultural Growth qualities and 12 Strategies for Sales Hyper Growth).

The sixth being Constancy and Guerrilla marketing works. Being consistent with your strategic and synthesis marketing is a key to ensure that you have constant drops into the mass consciousness of the public and your target market.

Guerrilla marketing is a robust and formidable marketing strategy as you no longer need a large marketing budget, however you will need innovation (intuitive thinking and critical thinking synergised) that makes a large, personal impact and impression.

The fifth business leadership style “The Innovator” is required to implement and go to the market well for “Guerrilla marketing technique” to work. This combined with constancy will seed and imprint your value position and also your differentiated uniqueness.

This is where you will pull away from the “crowded marketing hype” and blend well new dynamic forces that you can lead and design. This will assist you with growth and transition from a “Market Taker” to the Market Shaker” to the “Market Maker” and finally to the “Market Ground Breaker” (the first of your type and mold, whether it be in marketing techniques, product or service).

Following your intuitive and critical insight and thinking with healthy projections will enable you to multipath and plan best for multiple outcomes. Allowing for most outcomes to be foreseen. Their will always be exogenous events and this can be alleviated with good mitigation risk management strategies. However, don’t let them stop you from being a leader and innovator.


Be consistent and utilise “Guerrilla Marketing” as part of your Strategic Marketing program.


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