15 Dec 2017
There are 12 Marketing Strategies for Business Hyper Growth to employ for your organisation (just like there are 7 Business Leadership Styles, 12 Business Hyper Growth principles, 12 Cultural Growth qualities and 12 Strategies for Sales Hyper Growth).
You have established new positions, have feedback and now are utilising your culture well. Now, is the opportunity to “Be the Maverick” within your culture and business. The Maverick stands out from the crowds thinking and usually goes against conventional wisdom.
Utilise this style for your business to create not only Guerrilla but also Maverick Marketing styles. The Maverick marketing style fundamentally breaks the rules, is unorthodox and gets results. This is different from being Innovative, Guerrilla Marketing and the “Marketing Guru”. This style can be so “off the wall” that it may be too far advance or twenty years away.
However, their will be someone in your group whom can be a bridge and bring it back to connect and deliver your strategy well. We see this time and again in boards or group setting where we are looking for the group’s Maverick to think unorthodoxly as this is generally the stimulus or “catalyst” person whom gets everyone thinking in new forests or fertile fields.
Once the “Maverick Marketing” style takes hold and gathers rhythm and momentum, keep it going. Don’t stop it. You don’t know where it will take you! You want to cultivate and develop this in your business or marketing group!
You may have to shape or tone down the excitement when people’s excitement and natural creativity and ingenuity keeps flooding out. That’s called “Flooding Creativity”, where the ideas, visions and strategies are hard to keep up with! You still want to ensure practicality and pragmatism to ensure profitability.
The style of Maverick Marketing can be elusive and hard to develop as a fundamental psychological need is to be accepted and approved. However, it’s a gold ticket to get Business Hyper Growth through this style of Marketing.